Primarily, the purpose of this website is to inform and build trust with prospective clients of McCabe Homes to increase the workload.  While doing so, this site will also help the name McCabe Homes to grow in the home building market and gain exposure and notoriety.  In the long run, this site, and the growth of this site, will assist McCabe Homes in gaining a long term place in the home building business.

The typical user is anyone interested in choosing McCabe Homes as their home builder.  This includes prospective home buyers, both first time buyers and seasoned buyers.  Also, realtors who are very versed in builder sites.  The prospective buyers will be looking for a professional site that is informative about the company, the builder personally, and of course photos.  Some clients will purchase an already existing home, while others will use the site as an interview for custom home building.

This site should reinforce that McCabe homes is a small builder with a succesful track record, and extremely happy clients.  McCabe Homes is percieved to provide a “good deal” .  But the site should also have the abiblity to assist  McCabe homes in growing from a small builder to a larger company if that is the long-term goal of the company.

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