Aaron and Andrea

  • 28 and 25 years old respectively
  • Occupation: Andrea – Account Manager for an Oil and Gas company; Aaron – Quality Control Coordinator for a Field Assets Company and design student.
  • Austin, TX
  • Dating
  • No children

Typical Internet Use

  • Both use the internet everyday at work and at home.
  • Receives and sends emails.
  • They both use the internet moderately for entertainment.
  • Considers themselves comfortable with the internet

Andrea and Aaron are both college graduates.  They are currently considering renting a place together.  Aaron is back in school continuing his education.  He hopes to obtain a job as a web designer within the next 6 months.   Andrea works as an Account Manager with an Oil and Gas company and makes an above average income for her age.   They may buy a home together one day and would consider using McCabe Homes.   Although the home the choose would be a starter home, they hope to build their own custom home.   They are aware of McCabe Homes’ reputation as a small builder with a hardworking and hones reputation.

Mary

  • 45 Years Old
  • Barton Creek C.C.
  • Austin, TX
  • Divorced
  • 25 Year Old Daughter

Typical Internet Use

  • Does not use the internet for work
  • Mainly uses the internet for email and keeping touch with family and friends
  • Sometimes shops online
  • Not very knowledgable of the internet beyond email and shopping.

Mary is a single mother of one.  She supported her daughter through college.  Now that her daughter is out of college and supporting herself, she is looking to build a new home.  Mary is comfortable enough financially to build a $300,00 custome home with all of the upgrades.  She has heard of McCabe Homes through word of mouth.  A friend of hers used McCabe Homes and was impressed with their knowledge and attention to the customers needs.

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